Power Plus is one of the brands launched by Progressive Traders. Its first offering was in the battery cell category, in which it rapidly acquired the status of a household name. Power Plus has also diversified into the field of insecticides, with Mosquito Coils, Mats and Liquid Mosquito Repellents. Other successful launches include Paradise Air Freshner, which offers 7 variants. During the last 5 years, M&A has helped accelerate the brand’s success through the creation of innovative pack designs, BTL and
ATL campaigns for the client.